The U.S. Cotton Trust Protocol, which aims to give brands and retailers assurances they need to source U.S. cotton, has announced a new slate of regional-focused webinars from Nov. 9 through the end of 2020. The additional webinars were added following demand during the September and October sessions. Enrollment is now open to all U.S. cotton growers.

Starting Nov. 9, growers who have not yet had the opportunity will get to learn about the benefits of the U.S. Cotton Trust Protocol and ask questions of the team. While the sessions are divided by region, growers are free to join any session that fits in their schedule. Participants can enroll at https://trustuscotton.org/enrollment-webinar-live-sessions/.

A recent study from the U.S. Cotton Trust Protocol and the Economist Intelligence Unit found that 60% of fashion, apparel and textile business leaders said implementing sustainability measures was a main strategic objective for their organization. The top measure businesses are implementing is establishing a sustainability strategy with measurable targets, which 58% of respondents said they were doing. In second, 53% said they were working on collecting data from across the business and from the supply chain to measure performance.

The protocol is an assessment system established by U.S. cotton producers and industry organizations to provide a mechanism by which U.S. cotton producers can assess and verify their current production practices and measure their progress toward long-term sustainability goals.

The Cotton Trust Protocol contributed this article.

Although the webinars for the Southeast begin November 19, all producers and ginners are welcome to attend any of the webinars.